#21. Harness interest in vehicle electrification to attract new apprentices

The speed at which Canada’s auto industry will transition to electric vehicle production and what that footprint looks like remains unclear. However, within a few years, the outlook on Canada’s auto industry future went from bleak50 to bright. A rapidly growing industry that is contributing to reduced GHG emissions and achieving Canada’s broader net zero ambitions, has a lot to offer a new generation of workers. Using this appeal as a launchpad to attract young workers into the skilled trades may greatly assist ongoing government and employer recruitment efforts.

50 John McElroy, “Why Young People Shun Auto Industry” (August 28, 2014). Ward’s Auto: https://www.wardsauto.com/blog/why-young-people-shun-auto-industry